retail environment
'Black Friday' took on new name in France
While the US and the UK took advantage of Black Friday bargains, the event had to take on a new identity in the French capital.
The collateral casualty of the terrorist attacks in Paris, which took place on a Friday, was the name of the seasonal promotional day.
The campaign of promotions "Black Friday" was forced to change its name in France to avoid "malaise ", according to leading French newspaper Le Figaro.
As a result, many participating brands had to rapidly consider a substitute name, so as not to be associated in people’s minds with the atrocities that took place in the French capital on Friday 13 November.
For forty Klépierre shopping centres, it was known as day "XXL", Le Figaro says. At Unibail-Rodamco, the discount event became known as "Unexpected Days" ("Days Unexpected").
Some retailers, such as Culture, decided to cancel the campaign, according to the daily. As for Fnac, it replaced its "Black Friday" with ("Four unique days Fnac") to take the focus off one promotional day and spread the discounts over a longer period.
The broadsheet suggested that the biggest challenge would be for the BlackFridayFrance online platform, which was inaugurated this year, and includes promotional offers from 18 French portals (Amazon, 3 Suisses, Carrefour, Fnac, Paragraph, Lafuma, L'Occitane, etc.)
