industry focus
Greater intelligence through a forensic risk lens
Observation through the super-power of looking both backwards and forwards is something you would expect from a global integrated CCTV provider that specialises in video-driven business insights.
It is therefore no surprise that March Networks, a surveillance equipment manufacturer specialising in helping retail organisations transform video into business intelligence, has enabled customers to gain unique insights into both present and future risks.
As Christmas approaches, March Networks is reflecting upon the year’s global economic challenges – COVID-19, climate change and the cost-of-living crisis, for example – and their impact upon the retail sector. These challenges are a constant source of inspiration when it comes to the company’s technology roadmap and its goal of reducing risk via the transformation of video into usable business intelligence.
Working with more than 300 leading retail brands, the business specialises in supplying big box, speciality retail, distribution centres, restaurants and convenience stores with its IP cameras, network video recorders and video management software.
Although diverse in its application, its technology helps all of its customers uncover theft and fraud, reduce shrink, speed up loss prevention investigations and improve overall performance with video-driven business insights.
When crises begin to bite, retailers often experience more theft and therefore the need for reliable surveillance technology increases. But today’s CCTV technology has broader applications than just security and loss prevention.
Indeed, analytics in today’s security cameras can detect everything from theft and fraud, but also capture other business intelligence such as people counting, dwell time, queue lengths, and overall business performance data.
Closed network centrally managed CCTV operations across thousands of locations, such as those managed by March Networks, are not only providing an environment for more forensic intelligence, but also serve the green agenda through the capability to remotely service customers’ surveillance networks and infrastructure, rather than rely upon thousands of vans driving around the country to maintain hard-working cameras.
From fully purchased to software as a service subscription approaches, March Networks provides a strong return on investment at times of economic uncertainty.
“During the post-COVID fall-out, 2022 has seen a move towards subscription-based technology because of the crises driving margin erosion across the retail sector,” said Simon Jones, regional sales manager for March Networks.
“This has resulted in more customer engagement and collaborative conversations as to what the technology can and should be doing. This means easy to deploy, sustainable and scalable CCTV technology that provides high-quality output to capture the bad actors, but also the data and business intelligence that can positively impact sales performance in 2023,” he added.
For more information, contact:
Simon Jones, Regional Sales Manager, UK and Ireland, March Networks
Mobile: +44 (0)7850 541001
Email: sjones@marchnetworks.com
